Verizon Wireless / enV Touch & enV 3 Launch
 
 
THERE'S A LOT TO ENV

Challenged with a growing market for apps and the consumer desire for better smartphones, Verizon Wireless release a suite of LG phones; the enV Touch and the enV 3. At the same time, Verizon Wireless launched their app store and wanted to show cusmers that they had a breath of apps that could rival Apples App Store.

The campaign consists of in-store digital signage, banner ads and a rich landing page. The heart of the campaign is to highlight the wide offering of Verizon apps while always bringing the phones into the fore-front as the hero. The rich landing page offers a full featured tour for each phone complete with animated UI's, specs, and phone details.

The rich media units performed positivly at a 5.13% interaction rate and the entire comapian delivered 2.5 million impressions.

Campaign Live Date - Summer 2009 - Current

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RICH MEDIA BANNER CAMPAIGN
To drive people to the rich landing page, we created rich media banners that uitilized a higher file size to promote not only the phones, but a few of the many apps available in greater detail.
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STANDARD BANNER CAMPAIGN
We developed standard file size banners for each phone as well, to run at the same time as the rich media units. Each banner was more phone feature focused, while the rich media did the heavy lifting on the apps messaging.
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IN STORE DIGITAL SIGNAGE
In store digital signage was another huge component to this campaign. The focus was to drive the awareness of apps while highlighting different phone features. These pieces were seen by customers waiting in line at Verizon Wireless stores.
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