Verizon Wireless / BlackBerry Tour Launch




		BlackkBerrys run better on the Network These days, your phone is only as good as the network it is on. That is why for the New BlackBerry Tour, we focused on highlighting all there is to love about BlackBerrys, and they are even better because of Verizon Wireless Network. The campaign consists of in store digital signage, banner ads and a rich landing page. The heart of the campaign is to highlight the wide offering of Verizon apps while always bringing the phones into the fore-front as the hero. The rich landing page offers a full featured tour for each phone complete with animated UI's, specs, and phone details. We also wanted to highlight the high user ratings that Verizon Wireless has recieved for this phone on the main page to intice users to explore the phone. The rich media units performed very positivly at a .26% click-thru rate and a 3.73% interaction rate and the entire comapian delivered 7 million impressions. Campaign Live Date - Summer 2009 - Current


STANDARD BANNER CAMPAIGN To push people to the rich landing page, we created standard file size banners highlighting the phones features and how the BlackBerry Tour can enhance your work and personal life.	RICH MEDIA BANNER CAMPAIGN We developed an expandable version of the banner that provided a more indepth deep dive of the feature based. We did this though a unique navigation system that mocked a table where all the things from your life are laid out. As you rollover each item, copy and a new phone screen tie back the BlackBerry Tour feature base.	DIGITAL SIGNAGE CAMPAIGN Another execution was the in store digital signage piece. While customers are in line at the Verizon Wireless store, we want to directly message to them the benefits of having this phone and how it can enhance their life.