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THIS IS GONNA BE BIG
That was our take on the Colosal Volum' Express Mascara launch. All the type treatments, animations and visual cues had to be... well, colossal.
The fun of this campaign was implemented in the microsite in which the customer was treated to a bejeweled type game that was able to track points and challenge your friends.
The banner campaigns received a .29 click thru rate, however the rich media units, that had a mini game experiences, performed at a very high 4 minute interaction rate.
Campaign Live Date - Fall 2008 - Current
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PRODUCT ADVISOR BANNER CAMPAIGN
Garnier Nutritioniste online Product Advisor was not getting the traffic Garnier was hoping for. The launch of this banner increased traffic by 35% in the 3 months after its launch.
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XXL VOLUMNE BANNER CAMPAIGN
Garnier Fructis Style released XXL Volume hair spray banners were a huge success due to the unique "volumizing" banner design.This unit received a .38% click thru rate, 3x the industry average and had a 6.33% conversion rate .
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LENGTH & STRENGTH BANNER CAMPAIGN
Length and Strength from Garnier Fructis was a revolutionary new product that strengthened your hair. This unit received a .21% click thru rate, 2x the industry average and had a 10.19% conversion rate
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