NAPA Auto Parts / Bristol Promotion
 
 
RESERVE YOUR WAY TO WIN

NAPA Auto Parts sponsored a "Reserve your way to Bristol" promotion in where anyone who reserved a part online and picked up in store was entered for a change to win a VIP race experience at Bristol Motorspeed way.

Online and offline promotion was done to drive people to NAPAOnline.com for a change to win. Email campaigns, Facebook advertisements, Promotional Landing pages and banners ads were all part of the strategy to drive cosumers to enter and win.

(Promotion was live summer of 2011)

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EMAIL CAMPAIGN
Email campaign sent to NAPAOnline.com email subscribers promoting the contest.
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HOMEPAGE FEATURE
Promotional realestate on the NAPAOnline.com homepage run thru the life of the campaign.
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FACEBOOK TAB
The Facebook tab and subsiquent promotions were made to gain a larger fan base to participate.
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