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DITCH THE DULL, GO HI-SHINE
This is how Garnier Fructis wanted to position their new product for getting richer, shinier and healthier looking hair. With this product launch, we really romanced the models hair and brought the shine to life. The center piece of the campaign, was the intro animation and microsite experience where users can learn more about the products through a unique product carousel. They also can watch expert videos and get tips on how to make their hair shiney, healthy and beautiful. Campaign Live Date - Summer 2008 - Spring 2009
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RICH MEDIA BANNER CAMPAIGN
Utilizing pre-existing video footage in-banner, we created an experience that lead the view from dull to shiney hair. Upon rollover, they are treated to a mini-site experience with product tips, information and videos.
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EMAIL CAMPAIGN
Using pre-existing campaign elements, we drove existing customers to the microsite using an email that had brief highlights and product benefits.
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