| Cartoon Network / Total Drama Action | ||
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IT ALL COMES DOWN TO THE END
Cartoon Network's hit TV show Total Drama Action needed an exciting three phased approach for their season finale. They were planning on running a media campaign promoting the marathon that led up to the season finale. However, there was one important twist, the season finale ended in a tie forcing a second season finale. Each media placement featured a combination of flash and video on a nation wide medai blitz. The second season finale drew the highest ratings for the program to date. |
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PHASE 1 RICH MEDIA BANNER CAMPAIGN
The first phase was promoting the marathon that lead up to the season finale.
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PHASE 2 RICH MEDIA BANNER CAMPAIGN
Phase 2 utilized video assets to promote Ducan vs Beth in the season finale showdown.
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PHASE 3 RICH MEDIA BANNER CAMPAIGN
Phase 3 also utilized video and played of the competition between the two directly in the banner leading up to the final season finale.
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