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ROLL AWAY DARK CIRCLES
Garnier Nutristioniste brought over one of their best selling European products to the United States; the Eye Roller. The launch of this projected needed to be big and impactful and highlight not only the new product, but its revolutionary nature and design. We aimed to target women 28-45 that could be experiencing these issues.
The pivot of the campaign was the microsite that featured a full video intro that lead into an informational design. Here you can find how-to-videos, tips and detailed product information.
Campaign Live Date - Summer 2008 - Current
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STANARD BANNER CAMPAIGN
The standard banners focused on grabbing the attention of the customer and drawing them in with the products uniqueness. They are then lead to the microsite for more information.
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OVER THE PAGE BANNER CAMPAIGN
The rich media units were strategically placed on beauty sites that targeted our audience and utilized a bold animation to attract customers. Video was used for a smoother experience and a unique product introduction.
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Using pre-existing campaign elements, we drove existing customers to the microsite using an email that had brief highlights and product benefits.
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