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STRONGER HAIR WITH DEEP REPAIR
The launch of Garnier Fructis' "Strength & Repair" was met with mixed reviews due to customers not knowing exactly what the product did on the name alone. Our microsite and banner campaign aimed to change that.
The promotion consists of multiple banner ads, a heavy search campaign and an email campaign. The microsite showed users just how the product worked and a high level overview of the science behind the product. Customers could then deep dive into product specific details and tips to engaged more with the product and drive brand awareness.
The banners recieved a .24 click thru rate, 2x the industry average and drove up brand awareness for the specific product.
Campaign Live Date - Spring 2008 - Spring 2009
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EMAIL CAMPAIGN
Using pre-existing campaign elements, we drove existing customers to the microsite using an email that had breif highlights and product benefits.
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RICH MEDIA BANNER CAMPAIGN
To demonstrate how well this product strengthens your hair, we wanted to force the user to interact with the banner and try and touch her hair. Upon doing this, their mouse was taken over and a barrier around the hair was created.
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We developed a standard banner that highlighted the features of the product, but drove people to the microsite for more information.
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